The Merchant of Venice
The main sponsor of the show is a company whose support for the arts and the community in Venice is unrivalled. The Merchant Of Venice represents the Art of Perfumery of Venice. It draws attention to the everlasting role of the city as an essential force in the perfumery tradition throughout the world, and it is intended to highlight the tradition that made Italy, and particularly Venice, central to the history of perfumery. The Merchant Of Venice is a luxury line that offers a large assortment of exclusive Eau de Parfum and Eau de Toilette, along with body care and household products and accessories.
The line is inspired by the “Mude,” the maritime trade routes that covered a very large area from Asia to Africa, and on to Europe as far as the Northern Seas. The “Mude” started from Venice and reached many different harbours, which in turn were the destination of other commercial routes. These ports were the exchange centres for raw materials and finished products. Please visit themerchantofvenice.net